Adults (under 65) are the largest segment — they have more years of life ahead and are more proactive about health. But the elderly (65+) are the fastest‑growing. The underactive bladder market research study shows that the geriatric segment is growing at over 8% CAGR, driven by the ageing population and the fact that many elderly patients have multiple comorbidities (diabetes, Parkinson's, stroke) that affect bladder function.

What do elderly patients need? Simple regimens (once‑daily drugs), easy‑to‑use devices (PTNS with large buttons), and caregiver support. The underactive bladder market trends highlight that the fastest‑growing end‑user segment is homecare settings, as elderly patients prefer to manage UAB at home rather than travel to a clinic.

But many elderly patients are on multiple medications that can worsen UAB (anticholinergics, diuretics). That's why deprescribing is essential.

The bottom line: if you're caring for an elderly parent with voiding issues, ask their doctor to review their meds. Sometimes the solution is stopping a drug, not adding one.