Subscription vs. pay‑per‑visit: which online doctor model wins?
Subscription models (e.g., $50/month for unlimited visits) are great for chronic conditions — you see the same doctor regularly, building continuity. Pay‑per‑visit ($40‑$80 per consult) is good for acute issues — a rash, a cold, a prescription refill. The online doctor consultation market research study shows that subscription holds the largest share, but pay‑per‑visit...
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