Direct vs. indirect sales: how citicoline reaches your shelf
Direct sales (manufacturer to consumer) are the largest channel — companies like Kyowa Hakko sell citicoline directly to supplement brands. But indirect sales (through distributors and retailers) are the fastest‑growing. The citicoline market research study shows that indirect channels are growing at over 10% CAGR, driven by the explosion of e‑commerce. What's the advantage of...
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