Patients vs. payers: who's driving digital mental health adoption?
Patients are the largest end‑user segment — they're the ones downloading apps and booking teletherapy sessions. But payers (insurance companies, employers) are the fastest‑growing segment. The US digital mental health market research study shows that payer adoption is growing at over 20% CAGR, because they've realised that untreated mental illness costs them more in medical...
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