Reagents vs. instruments: the consumables cash cow of IVD
Instruments are expensive — a mass spectrometer can cost $500,000. But reagents are the real moneymaker. The in vitro diagnostics market research study shows that reagents hold 61% market share, and they're growing steadily. Why? Because every test consumes reagents, and tests are ordered constantly. It's the razor‑blade model: give away the razor, sell the blades. What's...
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