Deodorants: the emerging product category you didn't see coming
Deodorants used to be a boring necessity. Now they're a booming category. The personal hygiene market research study shows that deodorants are the fastest‑growing product type within the hygiene market, with a CAGR above 6%. Why? Because of the shift to natural and aluminium‑free deodorants. Consumers are worried about the potential link between aluminium and breast cancer (though...
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