In-Store Traffic Analytics Platforms Measure Shopper Engagement

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2026-06-16 09:20:17 -

While e-commerce provides detailed digital analytics, physical stores have historically been a blind spot. According to a recent study from Market Research Future (MRFR), In-Store Traffic Analytics Platforms are changing this by bringing the same level of measurement to physical retail. These platforms use sensors, cameras, and Wi-Fi tracking to count visitors, measure dwell time, and...

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