Antihistamine Drugs Market: How Are Second-Generation Antihistamines Maintaining Market Dominance in the Allergy Drug Category?
Second-generation antihistamine commercial entrenchment — the non-sedating H1 receptor antagonists cetirizine, loratadine, and fexofenadine's combined dominance of the global antihistamine market through a combination of well-established efficacy, OTC availability, once-daily dosing convenience, and mature generic competition creating an extraordinarily competitive but commercially robust...
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