London-based designer Alona Shelemy grew up surrounded by fine jewelry, inspiring her passion for design. After working in luxury fashion, she trained at the Gemological Institute of America to pursue her true calling—jewelry creation. By Alona blends Mediterranean influences with modern elegance, crafting timeless, handcrafted pieces loved by celebrities and fashion icons worldwide.
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  • Luxury Semi-Precious Stone Jewellery for Everyday Elegance | By Alona

    Shop premium semi-precious stone jewellery with naturally beautiful moonstone, jade, and garnet jewellery. Find meaningful gemstone necklaces, rings, earrings, and bracelets designed to add colour, elegance, and timeless style to every outfit.https://byalona.com/collections/semi-precious-wonders
    Luxury Semi-Precious Stone Jewellery for Everyday Elegance | By Alona Shop premium semi-precious stone jewellery with naturally beautiful moonstone, jade, and garnet jewellery. Find meaningful gemstone necklaces, rings, earrings, and bracelets designed to add colour, elegance, and timeless style to every outfit.https://byalona.com/collections/semi-precious-wonders
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  • Sustainable Luxury Jewellery UK | Ethical & Handmade | By Alona

    Luxury jewellery with a conscience. By Alona creates beautiful, sustainable jewellery through small-batch production, locally sourced craftsmanship, and responsibly sourced materials. 10% of all proceeds support ocean conservation charities. Founded by breast cancer survivor Alona Shelemy, the brand also partners with Future Dreams Charity. From gold plated earrings to pearl necklaces, discover pieces that look beautiful and do good. Proudly made in London. Shop guilt-free luxury today. https://byalona.com/collections/in-good-company
    Sustainable Luxury Jewellery UK | Ethical & Handmade | By Alona Luxury jewellery with a conscience. By Alona creates beautiful, sustainable jewellery through small-batch production, locally sourced craftsmanship, and responsibly sourced materials. 10% of all proceeds support ocean conservation charities. Founded by breast cancer survivor Alona Shelemy, the brand also partners with Future Dreams Charity. From gold plated earrings to pearl necklaces, discover pieces that look beautiful and do good. Proudly made in London. Shop guilt-free luxury today. https://byalona.com/collections/in-good-company
    IN GOOD COMPANY
    Explore Freshwater Pearl Jewellery UK shoppers love. Discover timeless pearl necklaces, earrings and bracelets from the In Good Company collection by By Alona.
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  • Statement Gold Necklace | AURALIS Necklace – Gold

    Enhance your jewellery collection with the AURALIS Necklace – Gold. Designed to create an elegant focal point, this necklace offers the perfect balance of luxury, sophistication, and modern style. A standout piece from the By Alona jewellery collection.
    URL: https://byalona.com/products/auralis-necklace-black
    Statement Gold Necklace | AURALIS Necklace – Gold Enhance your jewellery collection with the AURALIS Necklace – Gold. Designed to create an elegant focal point, this necklace offers the perfect balance of luxury, sophistication, and modern style. A standout piece from the By Alona jewellery collection. URL: https://byalona.com/products/auralis-necklace-black
    BYALONA.COM
    AURALIS Necklace - Gold
    A sleek everyday piece with a touch of shine. This braided cord necklace, available in black or taupe, is finished with our signature teardrop pendant plated in 18kt gold and handset with a sparkling cubic zirconia stone. Details Braided cord Teardrop pendant with cubic zirconia stone 18kt gold-plated brass pendant length is 18.5" including extension chain Comes in our medium sized gift box.
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